A scrunchie has a definition as a fabric that is a fabric-covered elastic hair tie to fasten hair types. As design scrunchies come from different colors, fabrics, and designs.
The first patent goes back to 1987 by Rommy Revson. The first patent was a replacement for metal hair ties in the 80s. The name was Scrunchie because the fabric is scrunched up. After patenting the Scrunchie, Revson spent most of her time in legal disputes with manufacturers.
Throughout 90s Scrunchie was a hit but in the 00s Carrie Bradshaw mocked the fashion behind Scrunchie in Sex and the City which made Scrunchies less popular. This comment represented the decline in popularity of the scrunchie during this period. The scrunchie became a faux pas in the sense that wearing it around was embarrassing. Many people believed that scrunchies should stay in the past.
Even after the fallout, Scrunchies made a comeback with the runways and celebrities. Famous women such as Hailey Bieber, Bella and Gigi Hadid, Ruth Bader Ginsburg, and Selena Gomez wore scrunchies which helped scrunchies to gain popularity.
Now scrunchies became a popular culture hit. They got exchanged between teens lovers as a sign of romance. This exchange can be interpreted as a sign of a crush.
Currently, there are over 500 different designs. There are many brands and stores that sell scrunchie. As Vesper, our scrunchies are designed as a fashion piece. They are silky smooth and divine.
